The University Of Greenwich will be Charlton’s shirt sponsors for the next two seasons, with the university continuing their relationship with the Addicks after the deal expires.
Charlton’s Chief Commercial Officer, BenKensell, had this to say after the deal was announced:
“This really is a perfect partnership for Charlton Athletic in every sense of the word, and we should be very proud to have the University of Greenwich on the front of our shirts and supporting the club for the next two years.
“The partnership will continue for a number of years following the shirt deal and this is a real statement that two of the Royal Borough’s most influential institutions are working closely together to benefit both parties.
“The agreement came about through the club and the university’s shared visions and objectives and the active engagement opportunities in sports, education and community within the local area.
“The Avery Hill campus sits next to our training ground and the club’s planned development of that site was an area of key interest when negotiating the partnership.
“The training ground is vital to Charlton’s future and we know that the new facility will allow for dual usage and interaction with our staff and players which will in turn benefit students studying specific courses at the university.
“The new training ground facility is driven by our aspiration to receive category-one status as an academy. The club wants to be the best that it possibly can be and to have key partners on that journey with us is vital.
“This partnership is for the long term and delivers tangible benefits for both parties. The university are proud neighbours of ours and one of the largest employers in the area, so what better institution is there to partner with,” said Kensell.
Further sponsorship details will be released later in the week, when fans will also get their first glimpse of the new shirt.
Charlton will play Welling at Park View Road on 12 July, following their trip to Belgium the previous weekend.
The Addicks normally change all eleven players against the Wings, fielding a completely different eleven in each half.
On the same day, a Charlton XI will make the short trip to Champion Hill to face Dulwich Hamlet and two of the club’s junior sides will be in action against Gillingham at Sparrows Lane.
Following the Welling game, the senior squad will leave for a training camp in southern Spain, where they will also play a couple of games.
Things will be hectic behind the scenes, to ensure the games go off without a hitch.